Born 05 Utrecht Office Design
Born 05 Utrecht Office
Behind The Design
The Maliehuis is the brand new home of the creative agency Born05, which is specialized in multimedia client communication. Maurice Mentjens designed an office interior in which old and new worlds run parallel to each other. Abstract references to the skills of the agency are combined in a subtle way with the genius loci, the spirit of the place. The past, the present, and the future flow together in an eclectic voyage of discovery.
Maurice Mentjens likes to use symbolism in his designs, and with this concept he is creating a natural progression from the transformations the building has undergone in the past. ‘What is old and what is new? What is real and what is an architectural illusion?’ The Maliehuis is a monument in motion that has always accepted the momentum of the changes it has undergone. And that fits surprisingly well with the motto of the client Born05, ‘We design journeys’. This award-winning communication agency, which specializes in storytelling, content marketing, and new media, carries out assignments for strong brands like KLM, Philips, KPN, and bol.com, in which it takes these brands’ clients on virtual journeys.
The idea of a voyage of discovery, characteristic for both the Maliehuis and Born05, is continued in the interior design in the form of parallel worlds. ‘In each room, we have created a different reality or illusion through or next to each other. It’s reminiscent of Alice in Wonderland or the hallucinatory impressions in Huxley’s The Doors of Perception. Visitors travel on a journey along the timeline of the Maliehuis and at the same time they travel through the different disciplines of Born05.’
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|Location:||Utrecht, Netherlands||> See all offices in this country|
|Office Size:||12000 sq. ft.|
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