Minter Ellison Sydney Office

Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design

Minter Ellison Sydney Office Design

Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design minter_ellison_melbourne_office_design_4 Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design Minter Ellison Sydney Office Design



Behind The Design

Pop & Pac was appointed to design the rebrand and wayfinding signage for Minter Ellison and its new Sydney office located at the top levels of Governor Macquarie Tower. The custom designed typeface, ‘Minter’ that has been developed for the signage system is a typographic response to BVN’s interior architectural approach. It uses the core design elements of a line and circle which are integral to the interior design. This was the ideal approach for the wayfinding signage, as it built a strong identity for the branded environment which enhanced the user experience.



Location: Sydney, Australia> See all offices in this country


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